Looker Blog : Data Matters

Our Top Picks for Denodo’s DataFest

It was so great to see so many Looker customers and partners under one roof at JOIN 2017 in September. It granted us...


Data Stories

Oct 13, 2017

Fantasy Football: A Guide for Streaming Defenses

If you’re streaming fantasy football defenses -- selecting a new defense week-by-week -- finding the right defense to...


Data Stories

Oct 4, 2017

Piwik PRO Marketing Suite + Looker = better, quicker,...

Analyzing and measuring the behavior of website visitors is crucial for any business with a digital presence. This is...


Product

Oct 2, 2017

The Rise of The Instrumented Workplace

Last year at JOIN, Looker’s annual data conference, I talked about the three waves of BI.The first wave started 30...


Company

Sep 27, 2017

Taking “The Big Picture” To Your Display Screen

Data visualization and digital signage are a match made in heaven. When combined, the two concepts bring “Big...


Product

Sep 27, 2017

Cohort Analysis: 3 Creative Applications

At Looker, we get excited about data. How many people voted in the last presidential election? Who were those people?...


Data Stories

Sep 21, 2017

Looker 5: Finally, a Data Platform for Everyone

When we launched Looker 4 last year, we were making a big bet on the data platform. That meant dramatically improving...


Product

Sep 14, 2017

Looker and Databricks Partner to Bring Data Scientists...

We are very excited today as we announce a partnership between Databricks and Looker. We have seen customers using...


Company

Sep 14, 2017

How to Turn Your Data into a Compelling Story

At Looker, we get excited about data. How many people voted in the last presidential election? Who were those people?...


Data Stories

Aug 31, 2017

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It’s the End of BI as We Know It

I’ve often referred to the Looker Platform as the ‘3rd Wave’ of Business Intelligence. But as I talk to more and more...


Company

Mar 29th, 2017

How Looker Makes Growing a Data Platform an Organic...

At Looker, our emphasis on co-development ensures the customer truly understands the design decisions and has the...


Company

Mar 24th, 2017

Finally, Google App Data at Your Fingertips

Google recently announced BigQuery Data Transfer Service, which allows marketers to easily pipe all of their Google...


Company

Mar 16th, 2017

Data is What Makes Marketers Successful

If you can prove what is working, what is not, how the mix works together and achieves your lead and revenue goals,...


Company

Mar 9th, 2017

Looker Sponsors the Santa Cruz New Tech Meetup

New Tech Meetup has chapters all over the world, but you might be surprised to hear that the Santa Cruz New Tech...


Company

Mar 7th, 2017

No Data Left Behind: Introducing Singer, Open Source ETL

Looker is a powerful tool for exploring and visualizing all kinds of data, and our customers use us to gain insight...


Company

Mar 1st, 2017

Bringing the Kitchen Table to Dublin

At Looker, The Kitchen Table is literally a large wooden table in the middle of the office, where anyone on the...


Company

Feb 23rd, 2017

At Looker, the Love is Baked In

When we announced that we were changing the name of the Looker support team to The Department of Customer Love, a few...


Company

Feb 14th, 2017

Catching the Third Wave of Business Intelligence

People, especially in tech and data, love buzzwords. “Data democracy”, “data-driven”, “Big Data.” There's been a lot...


Company

Feb 3rd, 2017

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Elastic Analytic Databases

Increasing data volumes, the need to support huge numbers of users, and the advent of the cloud has paved the way for...


Tech Talk

Apr 20th, 2017

Data Science with Looker: Part II

To show how seamlessly Looker can integrate into a data science workflow, we took a public dataset (Seattle bikeshare...


Tech Talk

Apr 13th, 2017

Data Science with Looker: Part I

Data scientists spend most of their time in a dedicated Data Science Environment (DSE) but only a small portion of...


Tech Talk

Apr 11th, 2017

Leveraging Apache NiFi for Agile Dataflows

Apache Nifi was originally created by the United States National Security Agency (NSA) and was open sourced in 2014....


Tech Talk

Mar 8th, 2017

The Creation of LookVR

On the engineering team at Looker we regularly do hack days where we can put aside our normal project and try to come...


Tech Talk

Feb 7th, 2017

Exploring your Data Lake with Amazon Athena and Looker

Today we are proud to announce that with our newest release, we now support Amazon Athena. Looker on Amazon Athena...


Tech Talk

Jan 19th, 2017

My Bets for 2017

2016 was an amazing year for data and, incidentally, also for Looker. I’m excited to see what 2017 has in store. I’ve...


Tech Talk

Dec 20th, 2016

BigQuery Standard SQL + Looker

Looker and BigQuery work better together than ever before. Read about how we’ve worked with Google Cloud Platform to...


Tech Talk

Sep 28th, 2016

Building A Census Data Application In No Time Flat

After making Census data explorable, we wanted to create an engaging, interactive experience to tell some of the...


Tech Talk

Aug 9th, 2016

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Build a Path to Predictive Analytics with Big Squid & Looker

What will your Looker investment look like in 2018? Will it incorporate machine learning and predictive analytics? ...


Product

Aug 15th, 2017

AWS + Looker: Getting the Most Out of the Cloud

Amazon Web Services is immensely popular among modern companies because Amazon has found a way to strike a great...


Product

Aug 14th, 2017

Why we release every four weeks

Looker cuts a new release every four weeks. In October of last year, we cut Looker 4.0. Next week, we’ll cut Looker...


Product

Aug 1st, 2017

Closing the Loop Between Data Analysis and Action

Tell me if this sounds familiar. You want to do a comprehensive analysis of your customers--to identify high-value...


Product

Jul 25th, 2017

Marketing Analytics for Everyone

It seems like 2017 is the year of marketing. User retention, ROI on ad-spend, customer lifetime value, predictive...


Product

Jul 19th, 2017

Kustomer + Looker Put Support Data Through a New Lens

The Customer Support function is playing an increasingly strategic and valuable role in companies. Today, we are...


product

Jun 22nd, 2017

CSV to Oprah in 5 (codeless) clicks

Flat-file formats like CSVs are a simple, universal way to store data. But as data gets bigger and bigger, getting a...


product

Jun 13th, 2017

Tenjin Looker Block: Run Smarter App Marketing Campaigns

In today’s mobile ecosystem, app marketers have to be savvy about how they allocate their ad spend. The landscape is...


Product

Jun 7th, 2017

Invest in your Most Valuable Asset with HR analytics

Modern marketing organizations utilize multiple tools to execute and track campaigns. However with so many different...


product

Apr 18th, 2017

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How Looker + Denodo Deliver Quicker Insights for Ultra...

Denodo is a data integration and data management company that’s partnered closely with Looker. Our platform...


Data Stories

Aug 25th, 2017

Multi-Dimensional Segments For Improved Customer Nurturing

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 17th, 2017

4 Questions to Ask Yourself Before You Start a Marketing...

Have you ever heard the quote “Those who do not learn history are doomed to repeat it”? Data is business’ way of...


Data Stories

Aug 9th, 2017

Specializing Retention Emails Using Behavioral Data

The “user experience” can now be understood to span everything from packaging and delivery, to customer service and...


Data Stories

Aug 3rd, 2017

Data of Thrones Part III: 7 Predictions for Game of...

Part of the draw of Game of Thrones are the challenges to normal storytelling tropes employed by both George R R...


Data Stories

Jul 13th, 2017

Data of Thrones Part II: Women on Screen

Game of Thrones has been both criticized for its treatment of women and praised for its fiercely bold female characters.


Data Stories

Jun 29th, 2017

Data of Thrones Part I: Screen Time, Episodes, and Death...

Looker is home to many Game of Thrones nerds, and recently we got our hands on some datasets describing the TV show...


Data Stories

Jun 21st, 2017

Marketing Conversion Rates: Clarity, Trust, and the...

Test, measure, iterate. The dialogue is similar with most SDR departments across tech: book more meetings, make more...


Data Stories

Jun 15th, 2017

Is our story of the 2016 election wrong? Let’s Ask the Data.

There were a lot of stories told about the 2016 Election. Working Class Whites? Hispanic voters? Unlikable...


data stories

May 31st, 2017

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Our Top Picks for Denodo’s DataFest

It was so great to see so many Looker customers and partners under one roof at JOIN 2017 in September. It granted us...


Data Stories

Oct 13th, 2017

Fantasy Football: A Guide for Streaming Defenses

If you’re streaming fantasy football defenses -- selecting a new defense week-by-week -- finding the right defense to...


Data Stories

Oct 4th, 2017

Piwik PRO Marketing Suite + Looker = better, quicker,...

Analyzing and measuring the behavior of website visitors is crucial for any business with a digital presence. This is...


Product

Oct 2nd, 2017

The Rise of The Instrumented Workplace

Last year at JOIN, Looker’s annual data conference, I talked about the three waves of BI.The first wave started 30...


Company

Sep 27th, 2017

Taking “The Big Picture” To Your Display Screen

Data visualization and digital signage are a match made in heaven. When combined, the two concepts bring “Big...


Product

Sep 27th, 2017

Cohort Analysis: 3 Creative Applications

At Looker, we get excited about data. How many people voted in the last presidential election? Who were those people?...


Data Stories

Sep 21st, 2017

Looker 5: Finally, a Data Platform for Everyone

When we launched Looker 4 last year, we were making a big bet on the data platform. That meant dramatically improving...


Product

Sep 14th, 2017

Looker and Databricks Partner to Bring Data Scientists...

We are very excited today as we announce a partnership between Databricks and Looker. We have seen customers using...


Company

Sep 14th, 2017

How to Turn Your Data into a Compelling Story

At Looker, we get excited about data. How many people voted in the last presidential election? Who were those people?...


Data Stories

Aug 31st, 2017

Fantasy Football: Player and Position Analysis

Forbes pegged the fantasy football market at over $70 billion dollars, with nearly 60 million players building teams....


Data Stories

Aug 30th, 2017

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