Looker’s Weather Data Block is sourced from NOAA and Google and contains daily weather reporting in the United States at the ZIP code Level from 1920 through the previous day. This dataset contains temperature, precipitation, snowfall, wind, and other patterns on any given day for the weather station closest to any given ZIP code and will be updated on a regular basis. The appropriate access points for this dataset (S3 and GCS) will be updated daily and will contain stats up till the previous day.
Connect to our Weather Data Block to:
- Identify how weather impacts user behavior and activity for given locations
- Better understand and target weather-focused user purchasing patterns.