Do more with your data
You’ve got a lot of data. So, why rely on siloed sources that only provide a partial picture? Bring the data from all of your marketing analytics tools together to find the insights you need to drive leads, improve conversion rates, and manage spend. Business Intelligence for marketing can uncover which campaigns are working and, more importantly, which aren't.
Centralize Your Marketing Data
No more manually stitching together all your data sources to get a complete picture. Centralize your data sources and join them with Looker so that you can focus on the analysis you need to drive revenue.
Know Your Customers
Gain deeper insight into your customers and their entire journey. Combine multiple data sets, track cross-channel customer behavior, and segment customers by the attributes that matter to them.
Build A Data-Driven Marketing Strategy
Make Looker your single source of truth for all your marketing data analytics. Define metrics once, and easily build and share custom dashboards to keep everyone on your team on the same page.
Start your free trial
Tap into the real value of your data with a free trial of Looker.
What your marketing team can do in Looker
How do your marketing analytics stack up? It's time to learn how to use marketing data to understand how each channel is driving leads and which of those leads converts to revenue.
Track KPIs: Monitor key campaign metrics like CPC, CTR, and CPA
ROI Analysis: Understand the spend and revenue generated by every campaign and medium
Alerting: Set up custom rules to receive email alerts when any tactic or ad goes wrong
Cross-channel Attribution Analysis: Identify trends in customer behavior between and across all of your marketing channels
A/B Testing: Analyze how your variations influence key user behavior based on statistically significant results
Holistic View: Get the entire view of a user’s experience on your website, from every click to conversion
Conversion rates: Monitor and optimize conversion rates by channel, content, and audiences
Acquisition channels: Track where new leads and customers are coming from
Cohort Analysis: Quickly segment your data and analyze how different segments behave over time
How marketing customers use Looker
"Looker allows us to save all the things we've done in the past and make it shareable. We can share the insights we come up with, which gives us a ton of leverage."
Justin Krause, Business Intelligence Developer
"Data allows us to better interact and connect with our customers, and create the most optimal experience for them."
Kate Caputo, Sr Manager, Business Intelligence
"Because our business is not like the next, we needed something for us. Looker’s been able to customize it to fit what our business needs."
Simon Goble, Chief Marketing Officer
"Even if you don't have a strong data background, if you notice a trend you can ask the system what’s changed. It enables people to slice and dice things, without having to use code."
Erik Johansson, Growth Analyst
"Having data at our fingertips allows us to be smarter in how we talk to our consumers. This would be really hard to do without the streamlined data access that we have with Looker."
Geoff Sanders, VP of Digital Marketing, CRM, & Loyalty
"One of the things I think Looker has really enabled my team to do, is be self-sufficient with the data."
Layne Cox, Growth Marketing
Accelerate your marketing with applications
Teams have more marketing data at their fingertips than ever before, but more often than not, actually getting all the answers they need from marketing data analytics tools is still out of reach.
Digital marketing analytics
Looker’s digital marketing application pulls together data from Google Ads, Facebook ads and more, to help you understand and compare your ad channels.
Dig into campaigns and keywords, optimize spend and allocation, and maximize channel ROI, all from a single product.
Drive Growth and Improve ROI
Learn how analytics-driven marketing can increase revenue with this new eBook.
Using your data effectively can help you become a marketing powerhouse that turns insights into outcomes that provide measurable business value. Download this marketing analytics roadmap to better:
Understand your data and how to succeed with it
Determine which key metrics to track—and when
Make decisions using relevant marketing results